In total, such beers account for about 8% of the company’s global beer sales by volume, the company said earlier this year. The brewer and its global parent, Anheuser-Busch InBev, last year launched 12 new no- and low-alcohol beers. Pauli Girl NA and Beck’s NA.Īn Anheuser-Busch spokesman did not respond to a request for comment. It’s unclear what will happen with that brand. The labels come after Anheuser-Busch tested another non-alc beer called Budweiser 0.0 in select U.S. A century later, we deliver a fresh take on a classic recipe, with a smoothness and drinkability great for nearly every occasion.” During Prohibition we brewed a non-alcoholic recipe for those who counted on Budweiser taste and quality. Its label reads: “This is America’s genuine non-alcoholic brew. It contains 91 calories and 22 grams of carbohydrates. It will be packaged in stark white cans with a grayed-out Budweiser badge with “Budweiser” in black font and “ZERO” in red. The beer, which proclaims it has “Budweiser taste” and “zero sugar” contains less than 0.5% alcohol by volume, per its labels. Anheuser-Busch appears to be preparing to launch a new non-alcohol beer called Budweiser Zero, according to labels that passed through the Alcohol Tobacco Tax and Trade Bureau last week.
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